I'm Arik — a motion designer building explainer videos, VSLs and ad creative for SaaS, B2B and fintech brands. Clear story, sharp animation, built to perform.
A look at recent work — a social-format cutdown from the showreel. See all work →
They explain features instead of selling outcomes, blend into the feed, and stop working after a week. For a SaaS or fintech brand, a video isn't decoration — it's the difference between a scroll and a signup.
Great products explained in a way nobody outside the team understands.
Polished but generic — it looks like every other ad and gets scrolled past.
No system, no cutdowns, no reuse — one render and the value's gone.
Four formats, one focus — turning complex offers into video people actually watch and act on.
Turn a complicated product into a 60–90s story a first-time viewer instantly gets. UI in motion, clear narrative, zero jargon. →
02Long-form video sales letters that carry a prospect from problem to booked call — paced, scripted and animated to hold attention. →
03Data, dashboards and trust — animated cleanly for a category that can't afford to look cheap. Precise, premium, on-brand. →
04Short, punchy, platform-native cuts and ad creative built to stop the scroll — in 9:16, 1:1 and 16:9, ready to ship. →
A clear five-step process — you always know what's happening and what comes next.
We pin down the audience, the core message and what the video needs to do. No animation starts without a sharp angle.
The story gets written and boarded frame by frame — so the structure is locked before a single asset is built.
Every screen, UI and visual is designed on-brand and animation-ready.
Where it comes alive — timing, easing and sound design tuned until each cut earns its place.
Final masters plus the cutdowns you need — 16:9, 1:1, 9:16 — with revisions built in.
You work with me directly — no account managers, no telephone game. The person you brief is the person animating your video, which means faster decisions and work that stays true to the idea.
I focus on a narrow lane on purpose: motion for SaaS, B2B and fintech. It's where clear thinking and clean craft matter most, and it's what I do every day.
Motion design studio of one.
Most projects run two to four weeks from brief to final cut, depending on length and scope. Tighter timelines are possible — just flag it early and we'll plan around it.
Per project, based on length, complexity and the number of cutdowns you need. Send a short brief and you'll get a clear fixed quote — no hourly surprises. Starting points are on the pricing page.
Whatever your channels need — 16:9 for site and YouTube, 1:1 and 9:16 for paid social and stories, plus localized or text-swapped versions on request.
Yes. Every project includes structured revision rounds at storyboard and animation stage, so feedback happens at the right time and nothing gets re-built from scratch.
Tell me what you're building. I'll come back with a take on how to put it in motion.
Drop me a line — copy the address, or open it straight in your mail app.