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Service · 04

Cuts that
survive the feed.

Short, platform-native ad creative and organic cuts built to stop the scroll — shipped in every ratio, built to be tested.

6–30sTypical length
3–5Variants per concept
1–2 wksTurnaround
Muted-firstDesigned for autoplay
The approach

Made to be tested, not admired.

Paid creative has a shelf life. The job isn't one perfect film — it's a concept with enough variants that you can find the winner, then keep it alive with fresh cuts.

Everything is designed muted-first: the message lands with the sound off, and the sound design rewards the people who turn it on.

What you get
  • Hook-first edits — 3–5 openers per concept so testing has something to compare
  • Kinetic captions — styled on-brand, readable at thumb distance
  • Sound design — tuned for autoplay — nothing breaks when it's muted
  • Every placement — 9:16, 1:1 and 16:9 from one build
  • Static end-frames — pulled from the animation for display and organic reuse
How it runs

Four steps, no blind flights.

You sign off at every stage, so nothing gets built on a wrong assumption.

01

Angle & hook

What we're testing and the three ways into it.

02

Board the variants

Openers and structure planned so variants share a build.

03

Design & animate

One system, many cuts — fast to iterate, consistent to look at.

04

Ship & iterate

All ratios delivered; winners get fresh variants next round.

Questions

Good to know.

Three to five per concept as standard — same core build, different hooks and pacing, so you're testing the variable that matters.

Yes. Product capture, UGC or stock all get treated the same way: cut for retention first, polished second.

Once a concept exists, new variants usually ship in a few days because the build is already there.

Also available

Other formats.

Let's talk

Need creative that keeps testing?

Tell me what you're running now. I'll come back with three angles I'd try instead.