Video sales letters that carry a prospect from problem to booked call — structured, paced and animated so the drop-off never comes.
A VSL lives or dies on its shape: hook, problem, mechanism, proof, offer. I build to that skeleton first, then use motion to carry the parts where words alone lose people.
Every claim that can be shown gets shown — data, dashboards, before/after — so the viewer isn't asked to take your word for it.
You sign off at every stage, so nothing gets built on a wrong assumption.
What's being sold, to whom, and the objection that kills the deal today.
Written to the VSL structure — you sign off on words before a frame is built.
Key scenes designed so the visual rhythm is planned, not improvised.
Full master, plus the short pulls for cold traffic.
I direct and edit around whichever voice you use — yours, an in-house one, or a casting I help pick. Timing is built around the read, so the VO comes first.
As long as the argument needs and not a second more. Most B2B VSLs land between four and eight minutes; the script decides, not a target runtime.
Yes. I'll restructure it for video pacing and flag anything that won't hold attention before we start.
Tell me what you're selling and who keeps saying no. I'll show you how I'd structure it.
Drop me a line — copy the address, or open it straight in your mail app.